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The Vestd Blog

RUV mistakes

4 min read

Roll-up vehicle pitfalls: mistakes companies need to avoid

Roll-up vehicles (RUVs) are one of the most effective ways to simplify a crowded cap table and remove friction from future fundraising. Used well, they streamline investor communication, reduce admin, and make your company easier to back.

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Variable compensation when it works and when it fails

4 min read

Variable compensation: when it works and when it fails

Variable compensation is one of the most misunderstood tools in modern companies. Ask ten founders what it’s for and you’ll hear ten different...

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metrics for series A and B

4 min read

How investors assess readiness for Series A and B

What institutional investors look for, and what founders still get wrong

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investor updates

3 min read

The anatomy of investor updates that drive follow-on rounds

Most founders treat investor updates as a hygiene task, something to send once a month to stay polite, show progress, and avoid awkward questions...

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How learning loops build stronger cultures through practice

3 min read

How learning loops build stronger cultures through practice

Most leaders say they want a culture that learns from mistakes. In practice, many organisations still treat mistakes as something to minimise,...

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Pre-emption rights: A guide for companies and shareholders

6 min read

Pre-emption rights: A guide for companies and shareholders

Pre-emption rights may sound perplexing, but they serve a simple yet critical purpose: to protect shareholders’ ownership stakes when a company...

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Why execution creates more urgency than pitch decks

3 min read

Why execution creates more urgency than pitch decks

Founders spend weeks polishing pitch decks, refining narratives, and perfecting slides, then wonder why investor conversations still move slowly.

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How to make ownership visible in cross-functional teams

3 min read

How to make ownership visible in cross-functional teams

Ownership is often the first casualty of growth. When a team is five people in a single room, everyone knows who is holding the ball, but as you...

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Positioning vs. messaging: how to stop mixing them up

3 min read

Positioning vs. messaging: how to stop mixing them up

Most companies don’t struggle because they lack ideas, but because their ideas are blurry.

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North Star metrics that don’t mislead

6 min read

North Star metrics that don’t mislead

How to choose signals that drive real progress, not false confidence.

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