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Sam Jeans

6 min read

How often should you review company policies?

It’s common to create an informal set of company policies covering the basics and then let them collect digital dust in an online doc somewhere.

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5 min read

Board reporting: what to include, how often, and why it matters

Strong board reporting is an unglamorous yet powerful component of a growing business.

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Can your business survive without you?

7 min read

Could your business survive without you?

Every founder reaches a point where the business can't function without them, and you know when the time has come.

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How to plot effective KPIs for every role

4 min read

How to plot effective KPIs for every role

Most growing companies aren’t short of hard-working people. And for a while, the team is small enough that everyone has a sense of who’s doing what,...

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Customer acquisition: growing, or growing on purpose?

5 min read

Customer acquisition: growing, or growing on purpose?

In an ideal world, your business’s growth is predictable, repeatable, and easily attributable to strategy.

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The five pillars of equity governance for UK companies

5 min read

The five pillars of equity governance for UK companies

Equity governance is something to think about proactively. Otherwise, it tends to ambush a company before a funding round, an exit, or a similar...

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Five signs your equity management has outgrown spreadsheets

5 min read

Five signs your equity management has outgrown spreadsheets

Most companies manage their equity in a spreadsheet for far longer than they probably should.

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6 min read

Employee equity: Decisions that shape your share scheme

More companies than ever are running employee share schemes. The government is widening access, with EMI expanding in 2026. And employees themselves...

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Pre-emption rights: A guide for companies and shareholders

6 min read

Pre-emption rights: A guide for companies and shareholders

Pre-emption rights may sound perplexing, but they serve a simple yet critical purpose: to protect shareholders’ ownership stakes when a company...

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EMI: Could eligibility changes reshape your growth plans?

6 min read

EMI: Could eligibility changes reshape your growth plans?

Updates as per the Autumn Budget 2026: CSOP (now also called EMI2): CSOP has been renamed EMI2, although the legislation still calls it CSOP. From 6...

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