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Sam Jeans

How to plot effective KPIs for every role

4 min read

How to plot effective KPIs for every role

Most growing companies aren’t short of hard-working people. And for a while, the team is small enough that everyone has a sense of who’s doing what, and who’s doing it well.

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Customer acquisition: growing, or growing on purpose?

5 min read

Customer acquisition: growing, or growing on purpose?

In an ideal world, your business’s growth is predictable, repeatable, and easily attributable to strategy.

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The five pillars of equity governance for UK companies

5 min read

The five pillars of equity governance for UK companies

Equity governance is something to think about proactively. Otherwise, it tends to ambush a company before a funding round, an exit, or a similar...

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Five signs your equity management has outgrown spreadsheets

5 min read

Five signs your equity management has outgrown spreadsheets

Most companies manage their equity in a spreadsheet for far longer than they probably should.

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6 min read

Employee equity: Decisions that shape your share scheme

More companies than ever are running employee share schemes. The government is widening access, with EMI expanding in 2026. And employees themselves...

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Pre-emption rights: A guide for companies and shareholders

6 min read

Pre-emption rights: A guide for companies and shareholders

Pre-emption rights may sound perplexing, but they serve a simple yet critical purpose: to protect shareholders’ ownership stakes when a company...

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EMI: Could eligibility changes reshape your growth plans?

5 min read

EMI: Could eligibility changes reshape your growth plans?

Competing for talent gets harder as businesses scale. Candidates have more choices, often including the likes of Big Tech and large listed companies....

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EMI schemes in 2026: what larger businesses need to know

5 min read

EMI schemes in 2026: what larger businesses need to know

For years, Enterprise Management Incentive (EMI) schemes have been the gold standard for startups wanting to attract and reward talent.

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Moving from CSOP to EMI: When it does (and doesn’t) make sense

6 min read

Moving from CSOP to EMI: When it does (and doesn’t) make sense

Company Share Option Plans (CSOP) have done the job for years. They motivate and retain employees, they're tax-friendly, and they keep operations...

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Secondary share sales: Creating liquidity without going public

6 min read

Secondary share sales: Creating liquidity without going public

It’s becoming more common – and more necessary – for private companies to offer early shareholders a way to realise some value without raising new...

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