Resources
Learn everything you need to know about aligning and motivating your team with some skin in the game.
Free guides
Read and learn
6 min read
Pre-emption rights: A guide for companies and shareholders
Sam Jeans: Jan 7, 2026
Pre-emption rights may sound perplexing, but they serve a simple yet critical purpose: to protect shareholders’...
3 min read
Why execution creates more urgency than pitch decks
Graham Charlton: Jan 7, 2026
Founders spend weeks polishing pitch decks, refining narratives, and perfecting slides, then wonder why investor...
3 min read
How to make ownership visible in cross-functional teams
Graham Charlton: Jan 6, 2026
Ownership is often the first casualty of growth. When a team is five people in a single room, everyone knows who is...
3 min read
Positioning vs. messaging: how to stop mixing them up
Graham Charlton: Jan 5, 2026
Most companies don’t struggle because they lack ideas, but because their ideas are blurry. They tweak website copy,...
6 min read
North Star metrics that don’t mislead
Graham Charlton: Dec 22, 2025
How to choose signals that drive real progress, not false confidence. Leaders love the idea of a single, unifying...

