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Manage your equity and shareholders

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Give key people some skin in the game

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Equity management

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Launch funds, evalute deals & invest

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Create a syndicate or fund

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For scaleups & SMEs

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For larger companies

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The sharetech platform

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Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

onboarding from job ad

3 min read

Hiring starts with the job ad: how to onboard before day one

Most founders think onboarding starts when a new hire walks through the door, but it actually begins much earlier.

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profit vs cashflow

4 min read

Profit vs cashflow: why good firms still go under

It’s one of the oldest paradoxes in business: companies that look strong on paper collapsing almost overnight.

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The founder’s guide to talking about pay (without losing trust)

3 min read

The founder’s guide to talking about pay (without losing trust)

Talking about money is one of the hardest and most revealing things a founder does.

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Why investors back narratives, not numbers

4 min read

Why investors back narratives, not numbers

If you’ve ever sat through a pitch deck overloaded with financial models and 10-point growth forecasts, you’ll know how easy it is to get lost in the...

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3 min read

Why common SaaS pricing tiers work (and when they don’t)

When you land on a SaaS pricing page with three familiar tiers, Free, Pro, and Enterprise, it’s not because the product team lacked imagination.

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How startups can master alignment early

3 min read

How startups can master alignment early

Startups thrive on speed, but without alignment this quickly turns into chaos.

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4 min read

Financial forecasts can make or break your business plan (here’s why)

Financial forecasting is the backbone of your business plan.

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3 min read

Using competitor analysis to simplify your message

Many teams try to stand out by saying more, and layering features, taglines, and jargon until the message collapses under its own weight.

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3 min read

How to balance salary bands and flexibility

As organisations scale, compensation evolves from individual negotiations to a structured system.

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assessment tasks hiring

3 min read

How to assess candidates without overtesting

Hiring is one of the most important processes in business, yet it’s where many companies go wrong.

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