Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

investor rejection lessons

3 min read

Learning from fundraising rejection to sharpen your pitch

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Graham Charlton: 11 February 2026

Fundraising rejection is inevitable. Every founder who raises capital hears no far more often than yes. What separates strong fundraising processes is how companies deal with rejection.

Finance

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competitor intelligence

3 min read

Competitive intelligence explained: how to track competitors

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Graham Charlton: 10 February 2026

Competitive intelligence is meant to inform strategy, yet for many companies it has become synonymous with constant monitoring, alert fatigue, and...

Strategy

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Employment Rights Act 2025

4 min read

The Employment Rights Act 2025: What it means for employers

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Graham Charlton: 05 February 2026

The Employment Rights Act 2025 is one of the most significant updates to UK employment law in decades. It sits at the heart of the government’s Plan...

Employee retention

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3 min read

Who actually owns the hiring decision (and why it matters)

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Graham Charlton: 05 February 2026

Why great hiring fails without clear ownership, and how to fix it

Team building

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3 min read

How learning loops can build strong cultures

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Graham Charlton: 04 February 2026

Learning loops are one of those ideas that sound obvious, safe, and universally supported. Teams should learn from mistakes, and use feedback...

Company culture

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4 min read

Stop guessing: How to forecast cashflow with uneven income

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Graham Charlton: 30 January 2026

Cashflow forecasting is easy when revenue is predictable, but becomes much harder when income arrives in spikes, deals slip, and customers pay late.

Finance

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3 min read

Incentives for non-sales roles that reward real impact

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Graham Charlton: 28 January 2026

Designing incentives for non-sales roles is where many compensation strategies fall apart.

Finance

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Sales incentives that scale without undermining growth

4 min read

Sales incentives that scale without undermining growth

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Graham Charlton: 27 January 2026

Sales incentives are often treated as a technical problem: find the right commission rate, tweak accelerators, add a bonus here or there.

Incentives Share schemes Company culture

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3 min read

Burn rate vs runway: telling the right story to investors

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Graham Charlton: 23 January 2026

Burn rate and runway are two of the first numbers investors look for. They’re also often misunderstood.

Finance

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Variable compensation when it works and when it fails

4 min read

Variable compensation: when it works and when it fails

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Graham Charlton: 20 January 2026

Variable compensation is one of the most misunderstood tools in modern companies. Ask ten founders what it’s for and you’ll hear ten different...

Finance

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