4 min read
North star metrics that don’t mislead
Graham Charlton: 22 December 2025
How to choose signals that drive real progress, not false confidence
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Graham Charlton: 22 December 2025
3 min read
When your personal brand no longer fits the business
Graham Charlton: 22 December 2025
How to navigate the tension between personal identity and business identity as your company scales
4 min read
The trust test: turning investor questions into proof
Graham Charlton: 09 December 2025
Investor questions aren’t obstacles. They’re your trust test, a fast, brutally effective way to uncover weak logic, missing evidence and unspoken...
2 min read
How culture shapes global compensation fairness
Graham Charlton: 09 December 2025
Most founders assume that if their global compensation is legally compliant, it is also fair.
4 min read
How to craft an ownership story that inspires investors
Graham Charlton: 04 December 2025
Your share scheme isn’t just an internal incentive. It’s a signal.
5 min read
Async isn’t just for remote teams: it’s for better teams
Graham Charlton: 24 November 2025
Asynchronous work is often treated as a remote-only tactic, something distributed teams have to use because they don’t share a timezone.
4 min read
LTV:CAC ratio: Beyond the basics
Graham Charlton: 24 November 2025
Most founders know the LTV:CAC ratio in theory: It compares the lifetime value of a customer (LTV) with the cost to acquire that customer (CAC).
3 min read
Building a cashflow system that survives growth
Graham Charlton: 20 November 2025
Cash flow problems can sink healthy, growing companies as well as weaker ones. In the first part of this series, we showed why profitable firms still...
5 min read
PSCs explained: who really controls your company?
Graham Charlton: 19 November 2025
If you’ve ever checked your company record on Companies House or noticed the acronym PSC on your Vestd dashboard, you might have wondered what it...
3 min read
Phantom shares: what they are and how they work
Graham Charlton: 17 November 2025
Phantom shares, also known as phantom stock or shadow shares, let you link employee rewards to your company’s value without transferring actual...