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Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

testing brand narrative

3 min read

From gut-feel to data-driven: How to measure narrative impact

Most founders and leadership teams know when their market story feels off.

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How to align your pricing model with your positioning strategy

3 min read

How to align your pricing model with your positioning strategy

Your pricing model is a powerful signal. It tells the market who you are, what you stand for, and why you matter.

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Breaking down silos

3 min read

How to build a communication culture that kills silos for good

Silos aren’t just a structural problem. You can redraw the org chart, shuffle reporting lines, or create new cross-functional roles, but if your...

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analyse competitors

2 min read

How to analyse competitors without copying them

Competitor analysis is about learning from rivals, not imitating them.

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celebrate failure

3 min read

Why your team should celebrate failure and learn faster

With common Silicon Valley mantras like ‘fail fast’ and TED Talks on the value of mistakes, you might think the modern workplace had learned to...

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internal update checklist

3 min read

The internal update checklist: Write once, communicate clearly

Clear internal updates are one of the lowest-effort, highest-impact habits in any team.

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3 min read

The founder’s dilemma: Stick to your vision or adapt to the customer?

When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.

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Why great messaging begins with sharp positioning

2 min read

Why great messaging begins with sharp positioning

Many founders start by listing product features without explaining why it matters. That misses the point entirely.

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2 min read

Five practical ways to bring remote and office-based teams together

Hybrid working is here to stay, but cultural drift and isolation are real risks.

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What your pricing model says about your startup

4 min read

Freemium or premium? What your pricing model says about your startup

Your pricing model isn’t just about money, it sends a message to your customers.

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