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The Vestd Blog

Strategy

Why execution creates more urgency than pitch decks

3 min read

Why execution creates more urgency than pitch decks

Founders spend weeks polishing pitch decks, refining narratives, and perfecting slides, then wonder why investor conversations still move slowly.

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Positioning vs. messaging: how to stop mixing them up

3 min read

Positioning vs. messaging: how to stop mixing them up

Most companies don’t struggle because they lack ideas, but because their ideas are blurry.

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North Star metrics that don’t mislead

6 min read

North Star metrics that don’t mislead

How to choose signals that drive real progress, not false confidence.

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When your personal brand no longer fits the business

3 min read

When your personal brand no longer fits the business

How to navigate the tension between personal identity and business identity as your company scales.

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What is a bare trust?

3 min read

What is a bare trust?

Trusts are a well-established means to manage the distribution and ownership of assets, such as property, cash, or shares.

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How startups can master alignment early

3 min read

How startups can master alignment early

Startups thrive on speed, but without alignment this quickly turns into chaos.

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The rise of co-CEOs

4 min read

Two heads, one throne: The rise of co-CEOs

In recent weeks, several high-profile companies have made waves by appointing co-chief executives. Spotify, Oracle and Comcast are just a few...

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3 min read

Using competitor analysis to simplify your message

Many teams try to stand out by saying more, and layering features, taglines, and jargon until the message collapses under its own weight.

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2 min read

Who should write LinkedIn posts? You or the marketing team?

You’ve got an idea for a LinkedIn post, maybe a thought-provoking take, company update, or personal lesson.

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2 min read

If your message isn’t landing, start with your positioning

Most companies think they have a messaging problem, but in reality they have a positioning problem.

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