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The Vestd Blog

Strategy (2)

2 min read

Who should write LinkedIn posts? You or the marketing team?

You’ve got an idea for a LinkedIn post, maybe a thought-provoking take, company update, or personal lesson.

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2 min read

If your message isn’t landing, start with your positioning

Most companies think they have a messaging problem, but in reality they have a positioning problem.

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3 min read

How to test your market story before you commit

Changing your company’s story feels risky, especially if things are mostly working.

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6 min read

Succession planning for business owners explained

At some point, every founder or business owner will step back. The question is whether you leave on your terms or let circumstances dictate the...

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6 min read

Beyond RACI: smarter ways to clarify ownership

RACI matrices have been the go-to accountability framework for decades.

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How startups can succeed in crowded markets

3 min read

How startups can succeed in crowded markets

Startups often think crowded markets are unwinnable. If there are already ten competitors, how could you possibly break through?

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2 min read

How to align cross-functional teams without slowing them down

Cross-functional teams are meant to help startups move faster. They cut across silos, bring different skills together, and get ideas into action...

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3 min read

Centralising wisely for clarity and efficiency

Startups thrive on speed and autonomy, but as headcount rises, so does complexity.

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Why priority chaos kills startups (and how to fix it)

2 min read

Why priority chaos kills startups (and how to fix it)

When everything feels urgent, nothing gets done. Startups live and die by focus, yet too many founders confuse speed with scatter.

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How to turn competitor strengths to your advantage

2 min read

How to turn competitor strengths to your advantage

Most companies lose positioning battles before they’ve even started because they fight on their competitors’ terms.

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