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The Vestd Blog

Strategy (2)

3 min read

The founder’s dilemma: Stick to your vision or adapt to the customer?

When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.

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Why great messaging begins with sharp positioning

2 min read

Why great messaging begins with sharp positioning

Many founders start by listing product features without explaining why it matters. That misses the point entirely.

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What your pricing model says about your startup

4 min read

Freemium or premium? What your pricing model says about your startup

Your pricing model isn’t just about money, it sends a message to your customers.

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How startups can outmanoeuvre category leaders

4 min read

How startups can outmanoeuvre category leaders

When you’re a small fish in a big pond, the instinct is to copy the big fish.

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4 min read

A founder’s guide to repositioning your startup

How to shift your message without losing your customers.

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effective meetings

3 min read

The anatomy of an effective meeting

How to run meetings that waste less time and get more done.

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4 min read

Telling your founding story without the hype

Every startup has an origin story, but many of them sound the same. We’ve heard these stories from Amazon, Google, etc. There’s often a garage, a...

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