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3 min read
How startups can master alignment early
Graham Charlton: 23 October 2025
Startups thrive on speed, but without alignment this quickly turns into chaos.
Strategy (2)
4 min read
Two heads, one throne: The rise of co-CEOs
Rebecca Appleton: 22 October 2025
In recent weeks, several high-profile companies have made waves by appointing co-chief executives. Spotify, Oracle and Comcast are just a few...
3 min read
Using competitor analysis to simplify your message
Graham Charlton: 21 October 2025
Many teams try to stand out by saying more, and layering features, taglines, and jargon until the message collapses under its own weight.
2 min read
Who should write LinkedIn posts? You or the marketing team?
Graham Charlton: 14 October 2025
You’ve got an idea for a LinkedIn post, maybe a thought-provoking take, company update, or personal lesson.
2 min read
If your message isn’t landing, start with your positioning
Graham Charlton: 13 October 2025
Most companies think they have a messaging problem, but in reality they have a positioning problem.
3 min read
How to test your market story before you commit
Graham Charlton: 10 October 2025
Changing your company’s story feels risky, especially if things are mostly working.
6 min read
Succession planning for business owners explained
Graham Charlton: 07 October 2025
At some point, every founder or business owner will step back. The question is whether you leave on your terms or let circumstances dictate the...
6 min read
Beyond RACI: smarter ways to clarify ownership
Graham Charlton: 02 October 2025
RACI matrices have been the go-to accountability framework for decades.
3 min read
How startups can succeed in crowded markets
Graham Charlton: 01 October 2025
Startups often think crowded markets are unwinnable. If there are already ten competitors, how could you possibly break through?
2 min read
How to align cross-functional teams without slowing them down
Graham Charlton: 25 September 2025
Cross-functional teams are meant to help startups move faster. They cut across silos, bring different skills together, and get ideas into action...