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The Vestd Blog

Strategy (2)

2 min read

How to align cross-functional teams without slowing them down

Cross-functional teams are meant to help startups move faster. They cut across silos, bring different skills together, and get ideas into action...

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3 min read

Centralising wisely for clarity and efficiency

Startups thrive on speed and autonomy, but as headcount rises, so does complexity.

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Why priority chaos kills startups (and how to fix it)

2 min read

Why priority chaos kills startups (and how to fix it)

When everything feels urgent, nothing gets done. Startups live and die by focus, yet too many founders confuse speed with scatter.

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How to turn competitor strengths to your advantage

2 min read

How to turn competitor strengths to your advantage

Most companies lose positioning battles before they’ve even started because they fight on their competitors’ terms.

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How to own the gaps your competitors leave wide open

3 min read

How to own the gaps your competitors leave wide open

Most leaders obsess over what competitors are doing right. They benchmark features, copy pricing, and scramble to catch up.

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How to test if your positioning really works

3 min read

How to test if your positioning really works

Every startup founder thinks they have a clear, compelling story.

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3 min read

Why positioning fails if your team can’t explain it

Most startups obsess over brand decks, websites, and pitch copy. They spend weeks fine-tuning taglines and redesigning landing pages.

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Should your startup create or conquer a category?

4 min read

Should your startup create or conquer a category?

Startups love to talk about category creation. It sounds bold, visionary, and world-changing, but most companies don’t need to create a category to...

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startup myths

3 min read

From garage to growth: rewriting the startup origin story

Every founder has a story, but too often, those stories sound the same.

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positioning

2 min read

Why your positioning fails if your team can’t explain it

Most founders obsess over their external messaging.

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