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Why great messaging begins with sharp positioning
Many founders start by listing product features without explaining why it matters. That misses the point entirely.
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2 min read
Many founders start by listing product features without explaining why it matters. That misses the point entirely.
4 min read
Your pricing model isn’t just about money, it sends a message to your customers.
4 min read
When you’re a small fish in a big pond, the instinct is to copy the big fish.
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How to shift your message without losing your customers.
3 min read
How to run meetings that waste less time and get more done.
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Every startup has an origin story, but many of them sound the same. We’ve heard these stories from Amazon, Google, etc. There’s often a garage, a...
7 min read
Last updated: 26 June 2024. Startups – what are they heading for? Startup founders often plan for an exit, such as a merger and acquisition (M&A) or...
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When you board a plane to go on holiday, you’re probably thinking about your sunny destination, not where the plane’s emergency exit is. Of course,...