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Ideas, insight and tools to help you grow
2 min read
Graham Charlton: 16 September 2025
Most companies lose positioning battles before they’ve even started because they fight on their competitors’ terms.
3 min read
Graham Charlton: 12 September 2025
Most leaders obsess over what competitors are doing right. They benchmark features, copy pricing, and scramble to catch up.
3 min read
Graham Charlton: 11 September 2025
Every startup founder thinks they have a clear, compelling story.
3 min read
Graham Charlton: 09 September 2025
Most startups obsess over brand decks, websites, and pitch copy. They spend weeks fine-tuning taglines and redesigning landing pages.
4 min read
Graham Charlton: 03 September 2025
Startups love to talk about category creation. It sounds bold, visionary, and world-changing, but most companies don’t need to create a category to...
3 min read
Graham Charlton: 27 August 2025
Every founder has a story, but too often, those stories sound the same.
2 min read
Graham Charlton: 22 August 2025
Most founders obsess over their external messaging.
3 min read
Graham Charlton: 15 August 2025
Most founders and leadership teams know when their market story feels off.
3 min read
Graham Charlton: 14 August 2025
Your pricing model is a powerful signal. It tells the market who you are, what you stand for, and why you matter.
2 min read
Graham Charlton: 12 August 2025
Competitor analysis is about learning from rivals, not imitating them.
