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Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

How to write role charters that align with company goals

2 min read

How to write role charters that align with company goals

A role charter isn’t just a job description. It’s a tool that links an individual’s work to your company’s mission, KPIs, and strategy.

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Why pay benchmarking fails (and how to fix it)

4 min read

Why pay benchmarking fails (and how to fix it)

Compensation benchmarking should help you pay people fairly and competitively. Done right, it ensures you attract great talent, keep them motivated,...

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Practical ways to manage up and influence effectively

3 min read

Practical ways to manage up and influence effectively

Managing up often gets a bad rap. To some, it sounds like office politics, flattery, or manipulation.

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How subcultures shape startup culture

3 min read

How subcultures shape startup culture

Startup culture doesn’t stay static. What begins as a handful of people around a kitchen table quickly evolves into multiple teams, each with its own...

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2 min read

Making compensation a cultural asset

Pay is one of the last workplace taboos. In too many companies, compensation lives behind closed doors, with outdated structures and unexplained...

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How to turn competitor strengths to your advantage

2 min read

How to turn competitor strengths to your advantage

Most companies lose positioning battles before they’ve even started because they fight on their competitors’ terms.

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3 min read

Practical techniques for cross-functional alignment

Silos are the silent killers of progress. Teams retreat into their own priorities, communication breaks down, and before long you’re battling...

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avoid bad hires

3 min read

How to spot a bad hire before it’s too late

Hiring is always a gamble, but some gambles are more expensive than others.

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Role charters

3 min read

Why role charters outperform job descriptions

Most job descriptions start to age the day someone steps into the role. They’re written for hiring, not for the reality of day-to-day work.

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How to own the gaps your competitors leave wide open

3 min read

How to own the gaps your competitors leave wide open

Most leaders obsess over what competitors are doing right. They benchmark features, copy pricing, and scramble to catch up.

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