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Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

Shared priorities: the secret to real alignment

3 min read

Shared priorities: the secret to real alignment

When leaders talk about alignment, it often comes down to one thing: setting priorities.

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positioning

2 min read

Why your positioning fails if your team can’t explain it

Most founders obsess over their external messaging.

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3 min read

How better career conversations unlock growth and loyalty

When employees quit, it’s rarely just about pay.

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The RACI matrix: smart framework or stumbling block?

3 min read

The RACI matrix: smart framework or stumbling block?

The RACI matrix (Responsible, Accountable, Consulted, Informed) promises clarity in roles, but it can also introduce unnecessary friction.

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Retention bonuses explained: do they actually work?

2 min read

Retention bonuses explained: do they actually work?

Retention bonuses can feel like a quick fix. Sometimes they’re vital, but more often, they’re a stop-gap that masks deeper issues like poor culture...

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diverse hiring

3 min read

Why your diverse hiring efforts aren’t working (and what to do instead)

Diversity is one of those goals that almost every company claims to care about.

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Designing incentives that accelerate your company’s strategy

2 min read

Designing incentives that accelerate your company’s strategy

Great incentive design isn’t just about bonuses. It should shape behaviour, reinforce culture, and help the company to reach strategic goals.

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testing brand narrative

3 min read

From gut-feel to data-driven: How to measure narrative impact

Most founders and leadership teams know when their market story feels off.

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How to align your pricing model with your positioning strategy

3 min read

How to align your pricing model with your positioning strategy

Your pricing model is a powerful signal. It tells the market who you are, what you stand for, and why you matter.

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Breaking down silos

3 min read

How to build a communication culture that kills silos for good

Silos aren’t just a structural problem. You can redraw the org chart, shuffle reporting lines, or create new cross-functional roles, but if your...

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