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Graham Charlton

Graham Charlton is a content strategist. He’s been involved in digital marketing for more than a decade, having previously worked for Econsultancy. ClickZ, Search Engine Watch, SaleCycle, and LXA.

Why hiring for potential beats pedigree

4 min read

Why hiring for potential beats pedigree

The best hires aren’t always the ones with the most impressive CVs.

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high and low context communication

3 min read

High vs low-context: rethinking team communication

When communication breaks down in global teams, it’s usually about context rather than language.

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4 min read

Telling your founding story without the hype

Every startup has an origin story, but many of them sound the same. We’ve heard these stories from Amazon, Google, etc. There’s often a garage, a...

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Stats: the true cost of a bad hire

3 min read

Stats: the true cost of a bad hire

Hiring the wrong person isn’t just a headache. It’s a costly mistake, and not just in terms of salary. The ripple effects of a bad hire can hurt your...

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Your first five hires will make or break your business

4 min read

Your first five hires will make or break your business

Why every early-stage startup needs these five people, and how to set them up to thrive.

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Why autonomy is key to motivation and retention

4 min read

Why autonomy is key to motivation and retention

Autonomy isn’t a perk. It’s a powerful tool for performance, satisfaction, and retention.

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Intrinsic vs extrinsic motivation

5 min read

Intrinsic vs extrinsic motivation: what really keeps your team engaged?

You can offer a generous salary, ping-pong tables, and Friday drinks, but if your team doesn’t feel trusted, challenged, or inspired by the work...

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Why your async strategy is failing and how to fix it

4 min read

Why your async strategy is failing and how to fix it

Asynchronous work is supposed to help us move faster, work flexibly, and collaborate across time zones without burnout. But for many teams, it’s...

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Great products don’t always win (but yours still could)

5 min read

Great products don’t always win (but yours still could)

We love the idea that great products win, that if you make something exceptional then success will follow.

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beyond-the-cv-rethinking-red-flags-in-the-search-for-top-talent

3 min read

Beyond the CV: Rethinking red flags in the search for top talent

Career breaks. Job hopping. A zig-zagging path across industries.

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