Manage your equity and shareholders
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Equity management
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Company valuations
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Launch funds, evalute deals & invest
Special Purpose Vehicles (SPV)
Powerful tools and five-star support
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Predictable pricing and no hidden charges
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Ideas, insight and tools to help you grow
4 min read
Graham Charlton: 24 November 2025
Most founders know the LTV:CAC ratio in theory: It compares the lifetime value of a customer (LTV) with the cost to acquire that customer (CAC).
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3 min read
Graham Charlton: 20 November 2025
Cash flow problems can sink healthy, growing companies as well as weaker ones. In the first part of this series, we showed why profitable firms still...
5 min read
Graham Charlton: 19 November 2025
If you’ve ever checked your company record on Companies House or noticed the acronym PSC on your Vestd dashboard, you might have wondered what it...
3 min read
Graham Charlton: 17 November 2025
Phantom shares, also known as phantom stock or shadow shares, let you link employee rewards to your company’s value without transferring actual...
3 min read
Graham Charlton: 12 November 2025
Most founders think onboarding starts when a new hire walks through the door, but it actually begins much earlier.
4 min read
Graham Charlton: 11 November 2025
It’s one of the oldest paradoxes in business: companies that look strong on paper collapsing almost overnight.
3 min read
Graham Charlton: 07 November 2025
Talking about money is one of the hardest and most revealing things a founder does.
4 min read
Graham Charlton: 06 November 2025
If you’ve ever sat through a pitch deck overloaded with financial models and 10-point growth forecasts, you’ll know how easy it is to get lost in the...
3 min read
Graham Charlton: 04 November 2025
When you land on a SaaS pricing page with three familiar tiers, Free, Pro, and Enterprise, it’s not because the product team lacked imagination.
3 min read
Graham Charlton: 23 October 2025
Startups thrive on speed, but without alignment this quickly turns into chaos.
