2 min read
How to analyse competitors without copying them
Graham Charlton: 12 August 2025
Competitor analysis is about learning from rivals, not imitating them.
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Graham Charlton: 12 August 2025
3 min read
Why your team should celebrate failure and learn faster
Graham Charlton: 11 August 2025
With common Silicon Valley mantras like ‘fail fast’ and TED Talks on the value of mistakes, you might think the modern workplace had learned to...
3 min read
The internal update checklist: Write once, communicate clearly
Graham Charlton: 08 August 2025
Clear internal updates are one of the lowest-effort, highest-impact habits in any team.
3 min read
The founder’s dilemma: Stick to your vision or adapt to the customer?
Graham Charlton: 07 August 2025
When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.
2 min read
Why great messaging begins with sharp positioning
Graham Charlton: 06 August 2025
Many founders start by listing product features without explaining why it matters. That misses the point entirely.
2 min read
Five practical ways to bring remote and office-based teams together
Graham Charlton: 06 August 2025
Hybrid working is here to stay, but cultural drift and isolation are real risks.
4 min read
Freemium or premium? What your pricing model says about your startup
Graham Charlton: 05 August 2025
Your pricing model isn’t just about money, it sends a message to your customers.
3 min read
How to handle overlapping responsibilities without the drama
Graham Charlton: 05 August 2025
Startups can be messy, with fast evolving roles, fluid job titles, and changing priorities.
4 min read
How startups can outmanoeuvre category leaders
Graham Charlton: 31 July 2025
When you’re a small fish in a big pond, the instinct is to copy the big fish.
4 min read
A founder’s guide to repositioning your startup
Graham Charlton: 30 July 2025
How to shift your message without losing your customers.