6 min read
The dilution analysis: Understanding changes in ownership
Dilution is one of the most important - and misunderstood - parts of building a venture-backed business. Each round reshapes ownership, often more than people expect.
Read MoreSet up your first scheme, cut operational risk and keep your equity setup working as you scale.
CFO / FDStay audit-ready at every stageBoard-ready equity governance and reporting, with deed / witness signatures and custom document templates.
HR / People leadTurn equity into retentionMake equity visible to employees and turn it into a real retention lever.
InvestorAccess private markets with confidenceSPVs, PISCES and private-markets access, with data rooms and deal track records.
Founders, finance and people teams all rely on the same equity record - we just give each of them the view they need.
Watch a demoA short walkthrough, end to end.
Migrate to VestdDigitise or move your existing scheme
EMI, growth shares, CSOP & more
ValuationsUK HMRC & US 409A valuations
Equity management & adminGovernance, admin & filings
Fundraising - InVestd RaiseApply for S/EIS & structure your round
PISCES / secondary marketsDeploy into regulated secondary trading
6 min read
Dilution is one of the most important - and misunderstood - parts of building a venture-backed business. Each round reshapes ownership, often more than people expect.
Read More
3 min read
For fast-growing businesses, using contractors and subcontractors is often a necessity in order to move quickly and take advantage of increasing...
4 min read
Trust is arguably a business's greatest asset. And not the kind you put in a values statement, but the kind that shows up in audits, or when an...
5 min read
Private markets are at an inflection point. Secondary transaction volumes hit $240 billion globally in 2025, up 48% on the year before.
5 min read
When you raise investment, you’re not just offering shares or ownership in your company - you’re also offering specific terms that will shape how...
3 min read
Funding rounds are increasingly complex, involving multiple smaller check investors from friends and family to angels to institutional investors....
9 min read
Global investment is recovering, but capital is concentrating, and only the best-prepared founders will benefit.
4 min read
Secondary markets, where existing shareholders sell stakes to new investors without a company going public or being acquired, have grown considerably...
4 min read
Not all capital is created equal.
2 min read
Keeping an eye on competitors is sensible. Letting them drive your strategy is something else entirely. Here's what happens when the balance tips too...