The Vestd Blog

4 min read

FounderMetrics: David B. Horne

Rebecca Appleton: 08 August 2025

On the third episode of the third season of FounderMetrics, Vestd founder and CEO Ifty Nasir chats with David B. Horne, founder of Add Then Multiply and creator of the FACE model (Fund, Acquire, Consolidate, Exit).

Interview

3 min read

The internal update checklist: Write once, communicate clearly

Graham Charlton: 08 August 2025

Clear internal updates are one of the lowest-effort, highest-impact habits in any team.

Team building

3 min read

The founder’s dilemma: Stick to your vision or adapt to the customer?

Graham Charlton: 07 August 2025

When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.

Strategy

4 min read

FounderMetrics: Jonny Plein

Rebecca Appleton: 07 August 2025

In the second episode of the new season of FounderMetrics, founder and CEO Ifty Nasir talks with Jonny Plein, co-founder of YASO, the omnichannel...

Interview

2 min read

Why great messaging begins with sharp positioning

Graham Charlton: 06 August 2025

Many founders start by listing product features without explaining why it matters. That misses the point entirely.

Strategy

4 min read

FounderMetrics: Nicki Coe

Rebecca Appleton: 06 August 2025

The new season of FounderMetrics starts with a bang as founder and CEO Ifty Nasir talks with business coach and branding expert Nicki Coe, also known...

Interview