It’s an age-old question. What is good company culture? Let’s face it every founder will have a different answer. Regardless, it’s one that founders must get right. Why?
Because, as our founder Ifty Nasir puts it, company culture is a “fundamental component of commercial success”. Multiple studies, including a Forbes report, state that companies with strong company culture saw a 4x increase in revenue growth.
Not only that, but great company culture can reduce high employee turnover, a red flag for applicants and a morale killer for those still there. In a survey of 2,000 employees, 34% said corporate culture was the main reason they were looking elsewhere.
What good company culture definitely isn’t is fat lunches and foosball. Companies that rely solely on these kinds of office perks are often those just papering over the cracks. Company culture runs deep, and if it’s flawed at its core, that’s a problem.
That’s our recipe for success. But we’re always intrigued to hear how others define and build great company culture. So, as part of our ongoing #FounderStories series, we ask founders of UK startups to tell us what company culture means to them.
We’ve cherry-picked a few inspiring answers and put them all in one place. All highlight the importance of creating the best company culture possible.
"It’s linked to personality. I think if your culture is bad then it’s a reflection of the business owner. Ember is in its infancy still but I’d like to think it has a forward-thinking culture, where people come first and your life is more important."