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4 min read
Profit vs cashflow: why good firms still go under
Graham Charlton: 11 November 2025
It’s one of the oldest paradoxes in business: companies that look strong on paper collapsing almost overnight.
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Graham Charlton: 11 November 2025
3 min read
The founder’s guide to talking about pay (without losing trust)
Graham Charlton: 07 November 2025
Talking about money is one of the hardest and most revealing things a founder does.
4 min read
Why investors back narratives, not numbers
Graham Charlton: 06 November 2025
If you’ve ever sat through a pitch deck overloaded with financial models and 10-point growth forecasts, you’ll know how easy it is to get lost in the...
3 min read
Structuring micro rounds: How founders can raise faster and more often
Chris Nash: 04 November 2025
Fundraising doesn’t always have to be a large all-in-one marathon. Whilst it’s easy to craft a vision of grandiose raises to fuel accelerated growth,...
3 min read
Why common SaaS pricing tiers work (and when they don’t)
Graham Charlton: 04 November 2025
When you land on a SaaS pricing page with three familiar tiers, Free, Pro, and Enterprise, it’s not because the product team lacked imagination.
3 min read
Voting rights explained
Luke Richards: 03 November 2025
When you buy shares in a business, you typically get voting rights in key decisions the organisation needs to take.
3 min read
What is a bare trust?
Luke Richards: 30 October 2025
Trusts are a well-established means to manage the distribution and ownership of assets, such as property, cash, or shares.
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3 min read
Why investors hate messy cap tables (and how RUVs can help)
Luke Richards: 28 October 2025
Keeping your cap table clean and tidy should be best practice for any growing business.
2 min read
Nominee vs beneficial owner: Understanding legal ownership
Luke Richards: 27 October 2025
When it comes to investing and holding shares within a company, who owns what can get complicated.
3 min read
How startups can master alignment early
Graham Charlton: 23 October 2025
Startups thrive on speed, but without alignment this quickly turns into chaos.