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3 min read
Positioning vs. messaging: how to stop mixing them up
Graham Charlton: 05 January 2026
Most companies don’t struggle because they lack ideas, but because their ideas are blurry.
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Graham Charlton: 05 January 2026
6 min read
North Star metrics that don’t mislead
Graham Charlton: 22 December 2025
How to choose signals that drive real progress, not false confidence.
3 min read
When your personal brand no longer fits the business
Graham Charlton: 22 December 2025
How to navigate the tension between personal identity and business identity as your company scales.
5 min read
EMI: Could eligibility changes reshape your growth plans?
Sam Jeans: 18 December 2025
Competing for talent gets harder as businesses scale. Candidates have more choices, often including the likes of Big Tech and large listed companies....
5 min read
EMI schemes in 2026: what larger businesses need to know
Sam Jeans: 17 December 2025
For years, Enterprise Management Incentive (EMI) schemes have been the gold standard for startups wanting to attract and reward talent.
8 min read
The Remote Friendly Industries Study 2025: The top rankings
Jemma King: 16 December 2025
Demand vs reality: Fewer than 5% of UK jobs are fully remote, yet demand remains high, especially in finance and leisure.
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6 min read
Moving from CSOP to EMI: When it does (and doesn’t) make sense
Sam Jeans: 12 December 2025
Company Share Option Plans (CSOP) have done the job for years. They motivate and retain employees, they're tax-friendly, and they keep operations...
2 min read
Changes to EIS and VCT: Your Budget 2025 update
Chris Nash: 10 December 2025
You’ve probably seen the headlines around the government’s new Budget 2025 announcement, with changes to EMI dominating the founder space. However,...
4 min read
The trust test: turning investor questions into proof
Graham Charlton: 09 December 2025
Investor questions aren’t obstacles. They’re your trust test, a fast, brutally effective way to uncover weak logic, missing evidence and unspoken...
2 min read
How culture shapes global compensation fairness
Graham Charlton: 09 December 2025
Most founders assume that if their global compensation is legally compliant, it is also fair.