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4 min read
How to craft an ownership story that inspires investors
Graham Charlton: 04 December 2025
Your share scheme isn’t just an internal incentive. It’s a signal.
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Graham Charlton: 04 December 2025
5 min read
Autumn Budget 2025: What changed for UK businesses?
Rebecca Appleton: 02 December 2025
Big shifts in the Autumn Budget are opening new doors for share schemes. For years, we’ve been one of the loudest voices pushing for fairer, simpler,...
4 min read
Unapproved options vs growth shares: Alternatives to EMI
Chris Nash: 26 November 2025
If you’re looking to incentivise or reward someone with a stake in your business, who isn’t on the payroll or doesn’t qualify for EMI options,...
6 min read
Understanding financial promotion: What founders need to know
Chris Nash: 26 November 2025
When you’re raising capital, whether that’s through your pitch deck, a LinkedIn post, or even a coffee chat with an investor, you’re entering a...
5 min read
Async isn’t just for remote teams: it’s for better teams
Graham Charlton: 24 November 2025
Asynchronous work is often treated as a remote-only tactic, something distributed teams have to use because they don’t share a timezone.
4 min read
LTV:CAC ratio: Beyond the basics
Graham Charlton: 24 November 2025
Most founders know the LTV:CAC ratio in theory: It compares the lifetime value of a customer (LTV) with the cost to acquire that customer (CAC).
5 min read
EMI excluded industries: Why some trades don’t qualify
Masego Tigedi: 24 November 2025
The Enterprise Management Incentive (EMI) scheme is one of the most generous share option schemes in the UK. It helps high-growth companies attract...
3 min read
Building a cashflow system that survives growth
Graham Charlton: 20 November 2025
Cash flow problems can sink healthy, growing companies as well as weaker ones. In the first part of this series, we showed why profitable firms still...
5 min read
PSCs explained: who really controls your company?
Graham Charlton: 19 November 2025
If you’ve ever checked your company record on Companies House or noticed the acronym PSC on your Vestd dashboard, you might have wondered what it...
3 min read
Phantom shares: what they are and how they work
Graham Charlton: 17 November 2025
Phantom shares, also known as phantom stock or shadow shares, let you link employee rewards to your company’s value without transferring actual...