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The Vestd Blog

Pre-emption rights: A guide for companies and shareholders

6 min read

Pre-emption rights: A guide for companies and shareholders

Pre-emption rights may sound perplexing, but they serve a simple yet critical purpose: to protect shareholders’ ownership stakes when a company issues new shares or when existing shares are sold.

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Why execution creates more urgency than pitch decks

3 min read

Why execution creates more urgency than pitch decks

Founders spend weeks polishing pitch decks, refining narratives, and perfecting slides, then wonder why investor conversations still move slowly.

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How to make ownership visible in cross-functional teams

3 min read

How to make ownership visible in cross-functional teams

Ownership is often the first casualty of growth. When a team is five people in a single room, everyone knows who is holding the ball, but as you...

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Positioning vs. messaging: how to stop mixing them up

3 min read

Positioning vs. messaging: how to stop mixing them up

Most companies don’t struggle because they lack ideas, but because their ideas are blurry.

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North Star metrics that don’t mislead

6 min read

North Star metrics that don’t mislead

How to choose signals that drive real progress, not false confidence.

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When your personal brand no longer fits the business

3 min read

When your personal brand no longer fits the business

How to navigate the tension between personal identity and business identity as your company scales.

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EMI: Could eligibility changes reshape your growth plans?

6 min read

EMI: Could eligibility changes reshape your growth plans?

Updates as per the Autumn Budget 2026: CSOP (now also called EMI2): CSOP has been renamed EMI2, although the legislation still calls it CSOP. From 6...

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EMI schemes in 2026: what larger businesses need to know

6 min read

EMI schemes in 2026: what larger businesses need to know

Updates as per the Autumn Budget 2026: CSOP (now also called EMI2): CSOP has been renamed EMI2, although the legislation still calls it CSOP. From 6...

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The Remote Friendly Industries Study 2025: The top rankings

8 min read

The Remote Friendly Industries Study 2025: The top rankings

Demand vs reality: Fewer than 5% of UK jobs are fully remote, yet demand remains high, especially in finance and leisure.

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Moving from CSOP to EMI: When it does (and doesn’t) make sense

6 min read

Moving from CSOP to EMI: When it does (and doesn’t) make sense

Updates as per the Autumn Budget 2026: CSOP (now also called EMI2): CSOP has been renamed EMI2, although the legislation still calls it CSOP. From 6...

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