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How to test if your positioning really works
Every startup founder thinks they have a clear, compelling story.
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3 min read
Every startup founder thinks they have a clear, compelling story.
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2 min read
Most leaders underestimate just how quickly employees make up their minds about a company. It’s not after the first year, or even six months.
2 min read
When deadlines slip, it’s rarely because your team isn’t working hard.
5 min read
If you’re raising investment in the UK, it’s likely that you’ll have heard of (and want to raise through) the Seed Enterprise Investment Scheme...
3 min read
Most startups obsess over brand decks, websites, and pitch copy. They spend weeks fine-tuning taglines and redesigning landing pages.
3 min read
Incentives are supposed to inspire performance, but in reality, many companies find the opposite.
4 min read
When you’re building something new and game-changing, you can’t always shout about it.
3 min read
Diversity is one of those goals that almost every company claims to care about.
3 min read
As a founder, you’ve probably come across terms like “pre-money valuation” and “discounted cash flow” in conversations about your company’s worth.
2 min read
Pay is no longer just an internal HR debate. Around the world, governments are introducing pay transparency laws that require companies to disclose...