Insider’s guide for the Employee Share Schemes for SMEs conference 2017
As a growing business you’ll have been to conferences before. But how many times have you come away feeling like you could have got more out of it?...
Manage your equity and shareholders
Share schemes & options
Fundraising
Equity management
Start a business
Company valuations
Launch funds, evalute deals & invest
Special Purpose Vehicles (SPV)
Manage your portfolio
Model future scenarios
Powerful tools and five-star support
Employee share schemes
Predictable pricing and no hidden charges
For startups
For scaleups & SMEs
For larger companies
Ideas, insight and tools to help you grow
3 min read
Graham Charlton
:
05 August 2025
Startups can be messy, with fast evolving roles, fluid job titles, and changing priorities.
This is normal, but if you’re not careful, overlapping responsibilities can slow things down, frustrate your team, and lead to avoidable turf wars.
This article is your guide to navigating those grey zones with clarity, not conflict.
We’ll look at why overlaps happen, the difference between healthy collaboration and unhealthy chaos, and how to assign ownership without rigid hierarchies.
Overlapping roles aren’t inherently bad, but they can harm momentum when unmanaged.
Startups and SMEs often wear their agility as a badge of honour, but with flexibility comes ambiguity.
This is especially true when job descriptions are vague or evolving, or when you hire generalists who thrive across multiple functions.
Common causes of overlap include:
According to McKinsey, ‘unclear roles’ are one of the top five reasons transformation efforts stall inside companies.
In startups, role clarity isn’t about silos, it’s about speed.
Ambiguity is natural in growing teams, but clarity is what keeps collaboration productive instead of political.
Some overlap is good, and cross-functional thinking can lead to better products and smarter decisions.
However, there’s a fine line between healthy collaboration and people stepping on each other’s toes.
Here are some signs to watch out for:
It’s not always loud conflict either. Sometimes, it’s silent frustration or passive delays that signal an issue.
“Clear is kind. Unclear is unkind.” - Brené Brown
Don’t wait for drama to erupt. If timelines slip, trust frays, or roles feel political, it’s time to be clear on ownership.
You don’t need a 12-tier org chart to fix role confusion. Sometimes, all it takes is a simple model like RACI or DACI to make expectations explicit.
RACI stands for:
DACI is similar, with a focus on decision-making, and it is used by Atlassian.
Use these models for launching new projects, assigning ownership across departments, and clarifying who signs off on projects to avoid overalls and confusion.
You don’t need to run every task through a framework, but for cross-functional work, it can save time and headaches.
A McKinsey study found that organizations using structured decision frameworks like DACI have a 25% higher project success rate versus those without.
Let’s make this concrete with two short scenarios:
A startup launches a new feature. Product thinks it’s self-explanatory and builds the release.
However, the marketing team assumes they’re waiting for a go-ahead and weeks pass.
The feature finally launches, but it’s half-baked, with no comms plan and poor uptake.
This can happen when there is no clear owner. Lots of people were involved, but no one was responsible.
In a growing SME, the finance lead and operations manager both want visibility on vendor spending.
Instead of stepping on each other’s toes, they define the following:
“In startups, you often confuse collaboration with consensus, but the best teams get aligned, not entangled.” - Claire Hughes Johnson, former COO of Stripe.
You don’t need rigid job specifications to avoid chaos, just role clarity.
Here’s how to build flexible but focused ownership:
Companies like Notion, Basecamp, and Buffer document who owns what in shared internal wikis, not to lock people in, but to give people a map when things move fast.
Clarity and flexibility aren’t opposites, they reinforce each other.
You don’t need perfect processes to avoid role drama, but you do need conversations, clarity, and shared expectations.
Overlapping responsibilities aren’t always bad. But left unaddressed, they turn collaboration into chaos.
If you’re a founder or leader, ask where you are losing speed due to unclear ownership?
Vestd helps companies to design employee share schemes that build clarity, accountability, and long-term commitment. Book a call to explore how equity could strengthen your culture.
As a growing business you’ll have been to conferences before. But how many times have you come away feeling like you could have got more out of it?...
Clear internal updates are one of the lowest-effort, highest-impact habits in any team.
Asynchronous work is supposed to help us move faster, work flexibly, and collaborate across time zones without burnout. But for many teams, it’s...