3 min read
How to align your pricing model with your positioning strategy
Your pricing model is a powerful signal. It tells the market who you are, what you stand for, and why you matter.
Read MoreSet up your first scheme, cut operational risk and keep your equity setup working as you scale.
CFOs & FDsStay audit-ready at every stageBoard-ready equity governance and reporting, with deed / witness signatures and custom document templates.
HR / People leadTurn equity into retentionMake equity visible to employees and turn it into a real retention lever.
InvestorAccess private markets with confidenceSPVs, PISCES and private-markets access, with data rooms and deal track records.
Founders, finance and people teams all rely on the same equity record - we just give each of them the view they need.
Watch a demoA short walkthrough, end to end.
Migrate to VestdDigitise or move your existing scheme
EMI, growth shares, CSOP & more
ValuationsUK HMRC & US 409A valuations
Equity management & adminGovernance, admin & filings
Fundraising - InVestd RaiseApply for S/EIS & structure your round
PISCES / secondary marketsDeploy into regulated secondary trading
3 min read
Your pricing model is a powerful signal. It tells the market who you are, what you stand for, and why you matter.
Read More
3 min read
Silos aren’t just a structural problem. You can redraw the org chart, shuffle reporting lines, or create new cross-functional roles, but if your...
2 min read
Competitor analysis is about learning from rivals, not imitating them.
3 min read
With common Silicon Valley mantras like ‘fail fast’ and TED Talks on the value of mistakes, you might think the modern workplace had learned to...
3 min read
Clear internal updates are one of the lowest-effort, highest-impact habits in any team.
3 min read
When it comes to positioning your startup, there’s a fine line between conviction and stubbornness.
2 min read
Many founders start by listing product features without explaining why it matters. That misses the point entirely.
2 min read
Hybrid working is here to stay, but cultural drift and isolation are real risks.
4 min read
Your pricing model isn’t just about money, it sends a message to your customers.
3 min read
Startups can be messy, with fast evolving roles, fluid job titles, and changing priorities.