Total equity management

The original share scheme platform built for startups, scaleups and SMEs.

We do it all. Custom schemes, valuations and full Companies House integration.

Why choose Vestd?

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The only digital platform focused on share and option schemes for UK SMEs. No need for accountants or lawyers, we can do everything in-house.

The UK’s share scheme specialists

We'll help you design tax-efficient employee share schemes.

Lifetime scheme management

We provide end-to-end expert support from setup through to exit.

Build for startups & SMEs

Regular valuations, full Companies House integration & FCA regulation.

As seen in

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What has made Vestd such a good choice for us is the very detailed and thoughtful guidance before, during and long after signing up. They have made time and brain available to understand our business, its needs and objectives and given advice on that basis. Never with any pressure or spin.

Thomas P. - Managing Director

Vestd have been brilliant from the start. They always respond quickly and no question is a silly question as far as they are concerned and I've asked a lot of questions!

Sarah T. - Director

I think Vestd has hired a team of the kindest, understanding, helpful and supportive people. I have personally had the best customer service interactions I've ever experienced.

Imen S. - Head of People

Amazing customer support. We had a very tight timeline to grant options and the help we received was unparalleled.

Olivia K. - COO

Excellent product & support. They helped shape our scheme and have been invaluable in getting our valuations over the line over the last few years.

Simon A. - Finance Director

The support we have received from the Vestd team has been excellent, and this has extended way beyond the product into how we manage our shares and company filings.

Paul S. - Chief Operating Officer


    Frequently asked questions

    How many shares should I give to people?

    This is one of the first questions you will face. Three things to figure out:

    • How much of my company equity should I set aside for the scheme?
    • How many shares should each team member receive?
    • How do I manage dilution as new team members join the scheme?

    Learn about giving people shares

    What is a vesting schedule?

    When you award options to employees they don’t become available to them immediately. Instead, the options go through a ‘vesting’ period, and become available over time. No prizes for guessing where our brand name comes from!

    • What is a vesting schedule?
    • Who is subject to vesting?
    • When do options normally vest?
    • What should my vesting schedule look like?

    Learn about vesting

    When can my team access their shares?

    Real shares are granted immediately, but options are subject to vesting, and that comes in two distinct forms: exit-only or exercisable. We are huge fans of the latter for all sorts of reasons, but most companies choose the former.

    • What are exit-based options?
    • What are exercisable options?
    • What are the key differences between exercisable vs exit-only options?
    • Which type is right for me?

    Learn about exercisable vs exit-only options

    What kind of conditions can I set?

    Some schemes can be conditional... and you decide what the conditions are.

    Options schemes are usually aligned to time-based vesting over a period of years, but you can also set performance milestones.

    EMI option schemes and Agile Partnerships are both perfect vehicles for conditional equity rewards.

    Learn about Conditional Equity Milestones

    How should I price my shares?

    This depends on how you want to distribute equity (e.g real shares, growth shares, or options). There are tax implications for each of these methods.

    For EMI options schemes you have a choice to make: you can allow employees to exercise the options at the nominal value, or at an agreed actual market value. The former incurs income tax, whereas there is no tax owed on the latter. Or perhaps the exercise price will be somewhere in between these two values?

    This can be a lot to get your head around, so if you want to talk it through then just schedule a no-obligation call with one of our equity experts.

    Learn about pricing and tax
    Book a free consultation

    What happens if someone leaves?

    As a business owner you have plenty of protection in the event that an individual leaves or doesn’t deliver, so long as the right conditions are in place.

    However, it’s important for the equity to create the desired impact and incentive. That means the recipient also needs to feel that the criteria is fair.

    Read about what to do when people leave

    Want to find out more?

    Download the guide

    The complete guide to setting up a company share scheme