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The Vestd Blog

FounderMetrics: Jonny Plein

4 min read

FounderMetrics: Jonny Plein

In the second episode of the new season of FounderMetrics, founder and CEO Ifty Nasir talks with Jonny Plein, co-founder of YASO, the omnichannel operating system for global brands in China.

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Why great messaging begins with sharp positioning

2 min read

Why great messaging begins with sharp positioning

Many founders start by listing product features without explaining why it matters. That misses the point entirely.

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Foundermetrics: Nicki Coe

4 min read

FounderMetrics: Nicki Coe

The new season of FounderMetrics starts with a bang as founder and CEO Ifty Nasir talks with business coach and branding expert Nicki Coe, also known...

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2 min read

Five practical ways to bring remote and office-based teams together

Hybrid working is here to stay, but cultural drift and isolation are real risks.

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What your pricing model says about your startup

4 min read

Freemium or premium? What your pricing model says about your startup

Your pricing model isn’t just about money, it sends a message to your customers.

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clear role responsibilities

3 min read

How to handle overlapping responsibilities without the drama

Startups can be messy, with fast evolving roles, fluid job titles, and changing priorities.

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How startups can outmanoeuvre category leaders

4 min read

How startups can outmanoeuvre category leaders

When you’re a small fish in a big pond, the instinct is to copy the big fish.

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4 min read

Pre-seed financials: Setting up your startup to scale

Having a solid financial model from the get-go can really help your startup to stay on track. This doesn’t mean that everything has to go exactly how...

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4 min read

A founder’s guide to repositioning your startup

How to shift your message without losing your customers.

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