ActionCOACH Partner Hub
Welcome to the ActionCOACH Partner Hub - Here, you’ll find guides to share with clients who are either setting up a new share scheme or looking to optimise their existing ones. You’ll also find other companies who have joined us through Coaches, testimonials and links to reach out!
Thank you to Craig, Mark and Richard for your insights into using, and partnering, with Vestd.
Vestd helps UK based SMEs to recruit, retain, reward and supercharge their teams with equity and none of the paperwork headaches!

Hey, I’m Alicia and I look after the Vestd x ActionCOACH partnership. We are always keen to hear any feedback from coaches on how we can improve how we support you with your portfolio companies and what you can gain from the relationship!
Please drop me a line for any enquiries around the incentive, having an Equity Consultant join to speak at your Growth Club or anything else that I can assist you with…

ActionCOACH Client / Coach Testimonials
Below are just a few examples of the many companies who we have helped and have joined us via an ActionCOACH coach referral to set up a share scheme for their teams!

MES SYSTEMS LIMITED
Mark Jennings
Sector: Security Systems Services
Industry: Fire & Security
No. of employees: 21
Desired outcome: To reward loyalty of our Management team and retain them as we grow.
Why Vestd: We liked the simple online portal which gives all parties a clear overview. The other option of using solicitors seemed long winded and convoluted.

RENEWABLES FIRST LIMITED
Tom Allchurch
Sector: Engineering consultancy and project delivery
Industry: Renewable energy (Wind, Hydro, Solar, Heat pumps)
No. of employees: 10
Desired outcome: Looking to significantly grow the company over the next four years and then sell it. The EMI share options will share some of the benefits of the growth and sale with staff, and incentivise them to focus on growth.
Why Vestd: While researching how to setup an EMI scheme the Vestd website was a great resource of free advice, so when the time came to set it up I was confident that the service would be good, which has proven to be the case.

BBOSS LIMITED
Mark Jennings
Sector: Software & Marketing Services
Industry: Software & Marketing Services
No. of employees: 14
Desired outcome: Include the team in the ownership of the company.
Why Vestd: Great support, easy to use portal & visibility over shareholdings within the company.

TOMSON CONSULTING LTD
James Vincent
Sector: Sustainability
Industry: Consultancy
No. of employees: 12
Desired outcome: A combination of EMI and Growth Shares for the company. Vestd truly understood our goals and provided multiple tailored solutions to meet our needs.
Why Vestd: Vestd demonstrated a clear understanding of the complexities and nuances of the various options available. This gave us confidence in their expertise and ability to guide us effectively.

FLIPFIX LIMITED
Sector: Construction and building materials
Industry: Specialist construction products
No. of employees: 6
Desired outcome: This partnership will allow us to focus more on growing our business and engaging our team, ensuring everyone benefits from our success.
Why Vestd: FlipFix has teamed up with Vestd to enhance our equity management and employee share schemes. Their platform makes it easier to handle complex processes and keep everything aligned with UK regulations.
Refer your Client here
Please enter the details of the client you wish to refer to Vestd here and we will arrange for a free consultation to understand their needs.

Growth Club Presentations
We are always keen to join your Growth Clubs and deliver value for your clients on the benefits of sharing equity, please reach out to Alicia (contact links underneath) to arrange. We are happy to invite customers and prospects from your territory too.
Graham's take on Rachel
"I have seen lots of people present at some of the biggest companies in the world and I was impressed!! Rachel has the engaging style and product knowledge to take questions from the start and turn the whole session into a conversation – because that happened to be what the audience wanted. Her ability to answer questions from businesses from £300K to £20M turnover was excellent and each business owner felt valued and listened to. She explained a pretty complex concept in lay terms and used simple examples that allowed us all to understand and buy in.
I knew quite a lot about the subject matter from our previous conversations and from some chats with clients but the session you ran was so informative and engaging. The feedback I have had from everyone I have spoken to is that you opened all our eyes to what might be possible as we design the packages we put together for our teams. I know a lot of people grabbed 10 minutes with you on the day and many more will follow up. What I really wanted to give special mention to was your style. Firstly, you didn’t try and sell us Vestd and instead educated us about the nature of share options and Enterprise Management Incentives (EMI). And I know you are happy to answer any questions with your ‘Trusted Voice in the Community’ hat on. Thank you for that.
And secondly, I know you had slides – and they will all be shared, but the fact you flexed, took questions, changed direction and topic – all to fit what we wanted to know was brilliant! Questions often throw as speaker but you relished it and that is always better for an audience."
Ifty Nasir (Vestd Founder & CEO) talks all things equity sharing with James Vincent 👀
For Startups / Raises
Startup clients across The ActionCOACH network can contact our dedicated team. Please see further details and requirements below.
Startup size: Incorporation / Pre Seed / Seed Stage companies
Services: Cap Table Management, Agile Partnerships, Investment Documents, S/EIS Advanced Assurance, Pitch Decks, Round Modelling, Data Rooms, Issuing Shares, Shareholder Comms.
For larger companies
Enterprise-level clients across The ActionCOACH network have a dedicated Equity Consultant, Alan Clarke. Please see further details and requirements below.
Enterprise size: 100+ scheme members
Services: Supporting you with EMIs, CSOPs, Growth Shares, Unapproved Options, and more.
Scheme decision tree
You can use this tool to help clients decide which way to go in line with scheme criteria and what best fits with goals/objectives.
Helpful guides
For a bit more detail, you can refer to our helpful guides that you can share with clients too.
Webinar recordings
Rewarding and retaining employees with EMI option schemes
Share schemes: what you need to know
Unlocking Liquidity: Exploring Share Schemes for Financial Freedom
How to manage your EMI scheme
What investors want
GROW your business with growth shares
From the blog
3 min read
Vestd Articles of Association: Built for fundraising startups
May 29, 2025 by Chris Nash
6 min read
Employee Benefits Index 2025: which sector offers the best incentives?
May 22, 2025 by Jemma King
2 min read
Trust, transparency, and the Vestd way: A UK alternative
May 13, 2025 by Jemma King
3 min read
The UK’s Most Generous Company 2025 - WINNER: TITANBAY!
May 12, 2025 by Jemma King
2 min read
The UK’s Most Generous Company 2025 - JOINT 2ND PLACE: Flexa!
May 12, 2025 by Jemma King
Frequently asked questions
Sharing Equity with Your Team
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What is sharing equity?
Sharing equity involves distributing ownership stakes in a business to employees or team members. This can be done through options, shares, or other instruments, often as part of a compensation package.
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Why should I share equity with my team?
Sharing equity can help attract and retain top talent, motivate employees, align team goals with company performance, and foster a sense of ownership and loyalty within your organisation.
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What are the most common types of equity plans for employees?
- Share options (e.g., EMI / Unapproved Options): Employees have the option to buy shares at a set price in the future.
- Growth shares: Employees gain ownership of a portion of the company’s future growth in value.
- A Company Share Option Plan (CSOP): is a tax-advantaged share scheme in the UK that allows employees to purchase company shares at a fixed price, with potential tax benefits on any gains made upon selling the shares.
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What is vesting?
Vesting refers to the process by which employees earn ownership of equity over time or upon achieving specific milestones. For example, a four-year vesting schedule with a one-year cliff means an employee earns equity gradually, but only after the first year.
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What is the EMI scheme, and who is it for?
The Enterprise Management Incentive (EMI) scheme is a UK government-backed share option plan designed for small to medium-sized businesses. It provides tax advantages for both employers and employees while offering a flexible way to reward team members with equity.
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How much equity should I share with my team?
This depends on your company's size, stage, and goals. Typically, early-stage startups allocate 10-20% of equity to employees through an employee share scheme, but the percentage can vary based on specific roles and contributions.
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Are there tax implications for equity sharing?
Yes. Tax implications vary depending on the type of equity shared, the country’s tax regulations, and the employee’s circumstances. For example, EMI options in the UK offer significant tax benefits, while other schemes may have different rules.
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Can I share equity with contractors or advisors?
Yes, but it’s important to structure these arrangements carefully. Growth shares or other customised agreements are often used for contractors or advisors since some schemes, like EMI, are restricted to employees.
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What happens to equity if an employee leaves the company?
You can include leaver provisions in your agreements. The specific terms depend on whether the employee is a "good leaver" or "bad leaver."
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How can equity sharing affect my control over the company?
Proper structuring can prevent dilution of control. For example, issuing non-voting shares or creating growth shares tied to future value ensures you maintain decision-making authority while rewarding employees. Remember though, dilution is not necessarily a bad thing.
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How do I communicate the benefits of equity to my team?
Transparency is key. Provide clear documentation, explain how the scheme works, and highlight potential benefits. Use examples to show how equity aligns their interests with the company’s success. The Vestd dashboard for equity participants clarifies tax implications easily for them.
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How do I decide who gets equity and how much?
Allocate equity based on the individual’s role, contribution, and the value they bring to the company. Key team members in leadership, sales, or engineering roles often receive a larger share due to their impact on growth. Equally, you may want to consider when the employee / advisor joined the company, the earlier they came on board, the more risk they have taken.
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How do I implement an equity sharing plan?
- Determine the type of equity plan that suits your business.
- Use the Vestd scheme designer & easily adopt our articles to allow for Growth Shares in particular.
- Use a sharetech platform (like Vestd) to streamline administration.
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Can I change the equity plan after it’s implemented?
Adjustments can be made, but changing an equity plan may require employee consent and legal review. Communicate openly with your team about any changes.
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How can I ensure equity motivates my team?
- Tie equity rewards to performance, milestones, tenure.
- Offer regular updates on the company’s growth and valuation.
- Foster a culture of ownership and transparency around equity benefits.
InVestd Raise Subscription
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What is the InVestd Raise subscription add-on?
The InVestd Raise add-on is designed to support startups and businesses in preparing for and executing funding rounds. It includes investment round modelling, S/EIS Advance Assurance assistance, legal document templates, secure data rooms, and more to streamline the fundraising process.
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Who is the InVestd Raise add-on designed for?
This add-on is ideal for startups and small businesses planning to raise their first or subsequent investment rounds, providing comprehensive tools to facilitate successful fundraising.
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How much does the InVestd Raise add-on cost?
The subscription costs £100 per month + VAT as an add-on to existing plans, with a 12-month minimum contract. There are no percentage-based completion fees, engagement fees. You can raise as much as you need without any limits.
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What are the key features included in the InVestd Raise add-on?
- Investment round modelling: Explore future funding scenarios to make informed decisions.
- S/EIS Advance Assurance tools: Assistance in applying for tax-efficient schemes to attract investors.
- Legal document templates: Access to pre-vetted legal documents tailored for fundraising needs.
- Secure data rooms: Store and share important documents with investors securely.
- Pitch deck template: A professional template to help present your business to potential investors.
- Share issuance: Issue shares directly through the platform with full Companies House integration.
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How will the InVestd Raise add-on help me secure investment?
The add-on equips you with professional tools and resources to streamline the fundraising process, ensuring you are prepared and compliance is a doddle, making your business more attractive to investors.
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Does the InVestd Raise add-on include access to investors?
While the add-on provides the necessary tools to prepare for investment, it does not directly connect you with investors.
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How do I access the InVestd Raise add-on tools?
Once subscribed, you can access all features via the Vestd platform under the 'InVestd Raise' section.
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Can I use the InVestd Raise tools if I’m not raising funds immediately?
Yes, the tools are perfect for preparing your business for future fundraising, ensuring you're always investor-ready by managing your digital cap table properly.
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Is there a limit to the number of users who can access the InVestd Raise tools?
The InVestd Raise add-on allows multiple users from your team to collaborate; however, limits may apply based on your primary Vestd subscription tier.
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What support is available for setting up the InVestd Raise add-on?
Our customer success team offers onboarding assistance and tutorials to help you maximise the tools.
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Is the InVestd Raise add-on integrated with other Vestd features?
Yes, the InVestd Raise tools seamlessly integrate with other Vestd functionalities, such as share issuance and cap table management.
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Does Vestd handle the entire S/EIS Advance Assurance application process?
The InVestd Raise add-on provides guidance and tools for preparing and submitting your application but does not handle the entire process on your behalf.
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What if my S/EIS application is rejected?
Our platform provides insights to help you improve your application, and our support team can guide you on the next steps.
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Can I cancel my subscription to the InVestd Raise add-on anytime?
The subscription requires a 12-month minimum contract, so cancellation can only take effect after the 12-month term. You will retain access to the features until the end of your billing cycle.
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Is there a trial period for the InVestd Raise add-on?
Currently, there is no trial period for the InVestd Raise add-on.
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Can I upgrade or downgrade my Vestd plan alongside the InVestd Raise add-on?
Yes, you can adjust your main subscription plan and the InVestd Raise add-on through your account settings.
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What industries does the InVestd Raise add-on support?
The tools are industry-agnostic and can be used by businesses across various sectors.
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How does the InVestd Raise add-on handle data security?
Vestd is fully compliant with GDPR regulations and uses state-of-the-art encryption to protect your data and documents.