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The Joy of Enterprise Management Incentives
Read our free guide to the UK's most tax-efficient share scheme.
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The 10% Employee Ownership Pledge

Lend your voice to our campaign to increase the adoption and rollout of company share schemes across the UK.

Sign me up!


What the pledge means

In simple terms, conditionally allocating 10% of a company's equity to employees.
Sharing ownership makes a ton of business sense and will help revitalise the UK economy.
The 10% campaign is also supported by
adhara-logo hardian-health-logo pulse-insurance applied-blockchain findr-logo wysdom data-city-logo arcapay charac HI-logo full-proxy nicholson-logo aspire-sports-logo i-plan my-mini-factory grand-bequest the dot collective logo 71a

Why support the campaign?


Employees with some skin in the game will go the extra mile for their employers. 

Stronger economy

If 100,000 SMEs launch a new share scheme it could add £1bn to the economy.

Higher growth

Companies with a share scheme often grow faster than those without one.

Fair rewards

People who contribute to the success of a company should get a slice of the action.


Employees who receive shares are more loyal and often stay the course.

Happier employees

'The Ownership Effect' makes people feel more positively towards their place of work.

A share in the ownership of your company means a share in the wealth created by the collective efforts of everyone. So everyone works towards success and everyone benefits. What's not to love about that?
Alan Cheesbrough
Alan Cheesbrough
Founder and CEO, I-Plan
At Hardian we want to reward our employees in every way possible, and that includes giving them ownership in the business we are all building together.
Hugh Harvey
Hugh Harvey
MD, Hardian Health
I believe it is important for employees to have a stake in the business they are working for, to enable them to receive a worthwhile return on the hard work they put in.
Henry Smith
Henry Smith
Founder and CEO, Sentium Consulting
I stand behind this campaign because it is fair to reward employees for their hard work and we have found it leads to higher productivity and more loyalty within our team.
Matthew Weston
Matthew Weston
CFO, My Mini Factory
I've always believed that a founder's success is based on team effort and it is important to provide reward for all those involved in taking the business forward. The sense of ownership it provides is a powerful factor in helping deliver the best results from team members.
Paddy Willis
Paddy Willis
Chairman and Co-Founder, Mission Ventures
Share schemes are a great way to incentivise and retain key people in our organisation. Having a vested interest in the success of the company means more people make good decisions for their teams and not just for themselves.
John Nash
John Nash
Chairman and Founder, Nicholson Search & Selection Ltd
The right share schemes give back to the people that enable business to happen and I believe that rewarding staff for helping me to grow the business has helped with engagement and commitment.
Nigel Clark
Nigel Clark
Founder, Coltella Ltd.
We've always felt that the employees should share in the company's success should it get to the stage of realising that value. To that end we've used the Vestd platform to setup a share scheme that has 10% of the shares allocatable to the employees from the start of using the platform.
Chris Templeton
Chris Templeton
CTO, FullProxy
The team is critical to growth and success and you want to reward their dedication. Particularly in the early years where other forms of financial recognition aren't always viable. Options demonstrate and acknowledge the active part each member of the team plays in the business growth & ultimate success.
Jenny James
Jenny James
CEO, Findr

Read the guide

Learn why share schemes are the silver bullet...
  • The UK's Enterprise Management Incentive Scheme is the global gold standard.
  • 93% of founders said their share scheme helped their company grow...
  • ...and 95% said shares improve employee loyalty.
  • 16,300 companies operate a tax-efficient scheme.
  • £480,000,000 - the amount of Income Tax relief from share schemes.

Read the guide >>>


Join the campaign!

Email Jemma to confirm that you support the 10% Employee Ownership Pledge, or fill out the form below:

Your support means a lot.

Thanks from everyone at Vestd!