Optimise Media

Optimise Media is a leading global partner marketing network that delivers global reach and local market expertise.

They provide a complete partner marketing platform with flexible service packages, so clients can manage their partner marketing their way.

Group CFO, Richard Savelli, tells us more.

What sets your business apart?

Our global reach and local expertise, underpinned by powerful data insights. This approach helps brands strategically develop their partner marketing in any market, and make better decisions, more quickly, to achieve better results.

What made you want to launch a share scheme?

The company has always believed in employee participation in the business and most of the management team had share options from an earlier scheme.

As the business grew and a new generation of superstars were evolving, the directors looked at launching a new EMI scheme.

How does your team use Vestd?

The first priority was to make it more visible to staff, particularly after the initial launch of the scheme.

The next major requirement was ease of administration, as not only is this time-consuming but there is always a risk that mistakes are made or HMRC procedures are not followed.

The final requirement was structuring the scheme to meet the expectations of the Optimise team, in line with what else was being offered in the marketplace.

Vestd exceeded all expectations in meeting these requirements.

The platform is so much more visible than a piece of paper filed in the back of a drawer, as per our earlier scheme. The platform is marketing leading and every requirement seems to have been thought through.

What would you say to someone thinking of launching an EMI scheme?

The support from the Vestd team was first-class. EMI share options are complicated, and the team helped us through the various choices we had to make in the scheme set up and in the staff communications. 

We would recommend Vestd to anyone.