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North star metrics that don’t mislead
How to choose signals that drive real progress, not false confidence
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5 min read
How to choose signals that drive real progress, not false confidence
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3 min read
How to navigate the tension between personal identity and business identity as your company scales
5 min read
Competing for talent gets harder as businesses scale. Candidates have more choices, often including the likes of Big Tech and large listed companies....
5 min read
For years, Enterprise Management Incentive (EMI) schemes have been the gold standard for startups wanting to attract and reward talent.
8 min read
Demand vs reality: Fewer than 5% of UK jobs are fully remote, yet demand remains high, especially in finance and leisure.
6 min read
Company Share Option Plans (CSOP) have done the job for years. They motivate and retain employees, they're tax-friendly, and they keep operations...
2 min read
You’ve probably seen the headlines around the government’s new Budget 2025 announcement, with changes to EMI dominating the founder space. However,...
4 min read
Investor questions aren’t obstacles. They’re your trust test, a fast, brutally effective way to uncover weak logic, missing evidence and unspoken...
2 min read
Most founders assume that if their global compensation is legally compliant, it is also fair.
3 min read
Whilst investing in early-stage companies is an exciting prospect with great upside potential, it also carries risk.