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5 min read
Shares vs options in startups: Key differences for founders and employees
Abhishek Ray: Oct 1, 2026, 5:44:41 PM
In startup conversations, “equity” is often used as a catch-all term.
ESOP basics (2)
5 min read
Understanding shares and options: A guide for Indian startup founders
Abhishek Ray: Oct 1, 2026, 3:10:06 PM
“Equity” is one of the most common words in startup conversations.
4 min read
Founder vesting: your startup’s equity safety net
Abhishek Ray: Oct 1, 2026, 2:46:24 PM
Founders spend a lot of time deciding how much equity each person should own.
4 min read
How to choose the best ESOP platform for Indian businesses
Abhishek Ray: Oct 1, 2026, 2:08:08 PM
Setting up an ESOP is a big milestone for any growing business. But as your team grows, so does the work that comes with managing it. What starts as...
8 min read
Can ESOPs be an alternative to cash bonuses for startups?
Sapta: Sep 25, 2026, 10:19:46 PM
Your startup has just had a great year. Revenue is up. The team delivered. A major customer came on board. You closed a funding round. Now someone...
9 min read
ESOPs: Understanding the business case for employee equity
Sapta: Sep 25, 2026, 10:06:15 PM
Imagine you're a founder of a growing startup.
8 min read
When is the right time to give employees ESOPs in India?
Abhishek Ray: Sep 25, 2026, 9:09:06 PM
There is no single funding round, revenue milestone or company size that automatically makes it the “right” time to give employees ESOPs.
6 min read
How to create and manage an ESOP pool in India
Sapta: Sep 25, 2026, 6:32:13 PM
For an Indian startup, an Employee Stock Option Plan (ESOP) pool is more than a percentage set aside for future hires.
8 min read
Why a fully diluted cap table matters more than you think
Abhishek Ray: Sep 25, 2026, 6:11:35 PM
A startup's cap table can tell you who owns the company today.
9 min read
What should Indian startups prepare before raising funding?
Sapta: Sep 25, 2026, 5:47:36 PM
You’ve decided it’s time to raise your next round.