The Vestd Blog

Equity Planning (2)

6 min read

How to choose the right investors for your Indian startup

Choosing an investor is one of the most consequential decisions an Indian startup founder makes. The investment can provide capital to hire...

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5 min read

Understanding funding rejections: 7 red Flags for Indian startups

A rejected funding round does not always mean a startup is a bad business. An investor may decline because the company is too early, the market does...

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7 min read

Employee equity in India: how to design an effective ESOP programme

Employee equity can help Indian startups attract talent, reward performance and give employees a stake in the company's long-term growth. But an...

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7 min read

Understanding share transfers in Indian private limited companies

A startup’s ownership structure can change without the company raising a single rupee. A founder may sell shares to an early investor, an employee...

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4 min read

Secondary share sales in India: creating liquidity without an IPO

For many startup founders, employees and early investors, equity represents years of work and a stake in what the business could become. But there is...

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4 min read

Employee equity vs salary in India

When a startup offers a job, the conversation usually starts with salary. But as companies compete for talent, especially in the early stages,...

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5 min read

Employee ownership in India: ESOPs, SARs, phantom stock and other options explained

A startup may not be able to compete with a large company on salary. But it can offer something different: a chance to participate in the value...

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4 min read

Share classes in India: how they affect ownership, control and fundraising

Two founders can own the same percentage of a company and still have very different rights. An investor can hold a relatively small stake but...

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5 min read

Dead equity in Indian startups: what it means and how founders can manage it

A co-founder leaves the business after eight months. The other founders continue building, hiring and raising capital. Three years later, the startup...

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4 min read

How sustainability shapes investor conversations for Indian startups

A startup can show impressive revenue growth and still leave investors with some difficult questions. What happens when operating costs rise? How...

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