How to design an ESOP policy for an Indian startup
Your complete guide to building an employee stock option policy that attracts talent, satisfies investors, and scales with your business.
For many employees, ESOPs become truly valuable only when they can convert them into cash. But unlike publicly listed companies, shares in most private companies can't simply be sold on a stock exchange.
That's where an ESOP buyback comes in.
A buyback gives employees an opportunity to sell their shares back to the company, allowing them to realise the value of the equity they've earned over the years. For startups and private companies, it's also a practical way to reward employees without waiting for an IPO or acquisition.
Let's look at how ESOP buybacks work in India, when companies usually conduct them, and what both employers and employees should know before participating.
An ESOP buyback is when a company purchases shares from employees who own them through an Employee Stock Ownership Plan (ESOP).
Instead of selling their shares to an external buyer, employees sell them back to the company. In some cases, existing investors may also purchase the shares as part of a structured liquidity event, but from an employee's perspective, the outcome is the same, they receive cash in exchange for their shares.
Once the transaction is complete, the company may cancel those shares or add them back to its ESOP pool for future grants.
Simply put, a buyback creates a way for employees to unlock the value of their equity before the company becomes publicly listed.
Imagine Priya joined a startup five years ago and received 5,000 ESOPs.
Over the next few years:
The company now announces an ESOP buyback at ₹600 per share.
Priya joined a startup five years ago, vested and exercised 5,000 options, and became a shareholder. When the company announces a buyback, this is the moment her equity turns into cash.
| Shares sold | 5,000 |
| Buyback price | ₹600 per share |
| Total payout | ₹30,00,000 |
Instead of waiting for a future IPO or acquisition, Priya receives ₹30 lakh through the buyback. For many startup employees, this is the first opportunity to see the financial value of the equity they've been building over the years.
Buybacks aren't just about giving employees cash, they're also a strategic tool for the company.
A buyback is a strategic move for the business too, usually timed after a strong funding round or period of growth.
|
Reward and retain
Recognises long-term employees and reinforces the value of ownership |
Refresh the pool
Frees up shares that can be granted to future hires |
Build trust
Equity feels tangible once colleagues actually monetise theirs |
Many companies organise buybacks after a successful funding round or during periods of strong growth. It allows them to reward long-term employees, improve retention, and reinforce the value of employee ownership.
Buybacks can also help companies refresh their ESOP pool by making shares available for future hires. Just as importantly, they build trust. When employees see colleagues successfully monetising their ESOPs, equity feels far more tangible than a promise of value years into the future.
Not every employee is automatically eligible. Each company defines its own buyback terms, which may include certain criteria.
| ✓Minimum years of service | ✓Number of vested shares |
| ✓Employee role or seniority | ✓Whether currently employed |
| ✓The maximum number of shares the company intends to purchase | |
Some buybacks are open to all eligible employees, while others focus on specific groups, such as early employees or senior leadership.
One of the most common questions employees ask is how the company arrives at the buyback price.
There is no rule prescribed by law. Companies typically weigh a combination of these factors before settling on a price.
| ✓Latest funding round valuation | ✓Company’s current financial position |
| ✓An independent valuation report | ✓Board and shareholder approvals |
The final price is communicated before employees decide whether to participate.
The final buyback price is communicated before employees decide whether they want to participate, allowing them to make an informed decision.
No. Participation in an ESOP buyback is generally voluntary. Employees may choose to:
|
Sell all
Realise the full value of eligible shares now |
Sell a portion
Take some cash now while keeping upside in the rest |
Keep all
Retain shares on the belief that value will keep growing |
The right decision depends on individual financial goals, confidence in the company's future, and tax implications.
For example, an employee who believes the company's valuation will increase significantly over the next few years may choose to retain some shares rather than selling everything during the current buyback.
Yes, but the tax treatment depends on where an employee is in their ESOP journey. For many employees, there can be two separate tax events:
Tax can apply at two separate stages of an employee’s ESOP journey, not just at the buyback itself.
| Stage | Possible tax implication |
|---|---|
| Exercising ESOPs | Perquisite tax may apply on the difference between FMV and the exercise price |
| Selling shares in a buyback | Capital gains tax may apply based on acquisition cost, holding period and applicable rules |
Tax outcomes vary by individual circumstances. Seek advice from a qualified tax professional before participating.
Since tax outcomes vary depending on individual circumstances and the latest regulations, employees should seek advice from a qualified tax professional before participating in a buyback.
Once employees sell their shares, the work doesn't stop for the company.
| Process payments | Update shareholder records |
| Amend the cap table | Maintain board documentation |
As companies grow, these administrative tasks become increasingly complex, especially if there are multiple funding rounds, hundreds of shareholders, or recurring liquidity events.
This is why many startups choose to manage their ESOP programmes using dedicated software instead of relying on spreadsheets.
A successful buyback depends on more than just deciding on a price. Companies need accurate shareholder records, clear vesting data, compliant documentation, and an up-to-date cap table throughout the process.
Vestd India helps companies manage the entire ESOP lifecycle in one place, from creating and issuing grants to tracking vesting schedules, managing exercises, updating cap tables, and supporting employee buybacks.
Instead of manually reconciling spreadsheets and documents, founders, HR teams, finance leaders, and company secretaries can work from a single platform that keeps ownership data organised and transparent. This reduces administrative effort, minimises errors, and makes it easier to execute employee liquidity events with confidence.
Whether you're planning your first buyback or managing an established ESOP programme, having the right systems in place helps ensure every transaction is accurate, compliant, and straightforward for both the company and its employees.
From grant issuance and vesting to cap table management and buybacks, manage every stage of employee ownership in one place.
Book a demo with Vestd India →
Your complete guide to building an employee stock option policy that attracts talent, satisfies investors, and scales with your business.
Creating an Employee Stock Ownership Plan (ESOP) is one of the most strategic decisions a company can make, but determining the right ESOP pool is...
Launching an Employee Stock Ownership Plan (ESOP) is one of the most impactful decisions a founder can make. Done well, it helps attract top talent,...