When you think of the easy® family, you probably picture bright orange planes and sunny holiday destinations.
Part of that iconic family of brands is easyStorage, founded in 2017 with a refreshingly simple mission: to make storage an affordable lifestyle choice for customers.
“We wanted to become the go-to storage brand,” says Tim Slesinger, the company’s CEO. “The same way easyJet made travel accessible, we wanted to make storage accessible.”
Since then, the company has grown fast with operations across the UK, a buzzing HQ team, a nationwide network of franchisees and even international expansion.
But rapid growth brings its own challenges.
By 2020, easyStorage’s ownership structure was becoming increasingly sophisticated.
“We had multiple shareholders, franchise investors, employee share options and a lot of corporate actions and Companies House filings to stay on top of.”
Behind the scenes, things were starting to get complicated. Processes were spread between lawyers, spreadsheets, and manual filings; an approach that worked in the early days but quickly became unsustainable.
“It was fragmented, slow, and expensive. It created inefficiencies, increased costs, and risked delays in execution.”
Tim knew things had to change.
“We needed an effective way to keep everything under one roof and scale with the business.”
With a growing team, a nationwide network of franchisees and a complex structure, Tim started looking for a smarter way to manage both equity and corporate governance.
“We chose Vestd because it was by far the most intuitive and compliant platform we came across.
We needed something that could grow with us, handle complexity, and stay fully aligned with UK regulations, without constant input from lawyers or accountants.”
What really stood out to him, though, was the human touch.
“What set Vestd apart was the combination of a user-friendly platform and an expert support team who guided us through the process from the outset. Compared with other providers we considered, Vestd felt much more tailored to UK growth companies, with clearer documentation, better compliance tools, and a more collaborative approach.”
For Tim, that combination of technology and support made all the difference.
“It gave us confidence that we were setting everything up correctly and that we could administer schemes ourselves with ease as we grow.”
Things are now a lot easier.
“Now, we manage everything from one place: employee share schemes, our cap table, resolutions, filings, you name it.
It’s like having a digital company secretary. Nothing slips through the cracks, and everything is compliant and properly documented.
We’ve saved so much time. No more manual reconciliations or chasing third parties. Legal costs are down, too, and our records are always accurate and up to date.”
And they’ve kept the momentum going. This year, easyStorage launched in the Netherlands as part of its move into Europe.
“Everyone, from team members, franchisees, to investors, is aligned around the same goals. It’s easier to structure equity in a way that reflects the realities of our business and to reward key people fairly.
We’ve also been able to focus on growth and show investors that our governance is strong and transparent. That’s a big deal when scaling.”
He’s seen a boost in engagement from the team.
“Our employees understand their share schemes now; it’s transparent and simple. That’s made a real difference in how they see their role in the business.”
As easyStorage continues to grow rapidly in the UK and explores international opportunities, Tim sees Vestd as an ongoing part of the journey.
“The platform gives us the flexibility to evolve as we grow, whether it’s incentivising leaders, bringing in new franchisees, or managing investment rounds. It means we can focus on execution, knowing the equity side is handled properly.”
He describes Vestd as an invaluable partner for growing businesses, especially when it comes to navigating equity and corporate governance without the headache.
“As companies scale, these areas can quickly become time-consuming, expensive, and prone to errors if handled manually or piecemeal. Vestd simplifies the entire process, from creating and issuing share schemes to maintaining compliance and managing stakeholder communications, all within a single, intuitive platform.
For us, it’s meant we can stay focused on growth, safe in the knowledge that our equity structure is both compliant and future-proof. The expert support Vestd provides is also a real differentiator; they act more like an extension of your team than a software provider.
For any business that wants to align its people, investors, and governance as it scales, Vestd is an excellent choice."
easyStorage’s story is a brilliant example of what happens when a growing company embraces structure without losing its entrepreneurial spirit. By simplifying the complex stuff — governance, equity, and compliance, the team has been able to stay focused on what they do best: growing the brand, supporting franchisees, and expanding their reach.
With solid systems in place and everyone pulling in the same direction, easyStorage is scaling with confidence, not chaos. And as they continue to grow across the UK and into new markets, their story proves that the right tools and the right people can make scaling feel, well… a little bit easier.
At Vestd, that’s exactly what we love to see. Ambitious businesses turning complexity into clarity, and growth into something that truly works for everyone.